top of page
RADAR Collection
RFID in Retail
RFID: Radio-frequency identification that uses electromagnetic fields to automatically identity and track tags attached to objects.
Project Focus
This collection of various merchandise designs was created as a brand identity exercise, taking inspiration solely from RADAR's online website.
All images shown are edited logos and designs overlaid on existing plain clothing images (Photoshop).
The function of these design elements aim to convey what RADAR is all about - RFID technology in a retail environment.
RFID deals with tracking the essential aspects of an item (i.e. location, quantity, comparison to other items, etc.), therefore many of the designs relay the same message in a meta format.
bottom of page