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RADAR Collection
RFID in Retail
RFID: Radio-frequency identification that uses electromagnetic fields to automatically identity and track tags attached to objects.
Project Focus
This collection of various merchandise designs was created as a brand identity exercise, taking inspiration solely from RADAR's online website.
The function of these design elements aim to convey what RADAR is all about - RFID technology in a retail environment.
RFID deals with tracking the essential aspects of an item (i.e. location, quantity, comparison to other items, etc.), therefore many of the designs relay the same message in a meta format.
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